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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Street marketing ： ウィキペディア英語版 Street marketing Street marketing is marketing or promoting products or services in an unconventional way in public places. The main point of street marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers. Unlike typical public marketing campaigns that utilize billboards, street marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers.〔 One of the goals of this interaction is to cause an emotional reaction in the clients.〔 The final goal of street marketing is to get people to remember brands in a different way than they are used to.〔 ==Origin== This marketing technique started by the need of businesses,especially small businesses,〔 to attract customers rather than wait for them to come, using alternative methods for the diffusion of their brand names. As a result, the concept of street marketing was born. It has evolved from being only the application of activities on the streets, to be the development of innovative practices of promotion. For example, one method used by many enterprises to promote their products or services on the streets is the distribution of fliers. This activity does not focus on creativity, but on making publicity on the streets. However, with the passage of time, companies have developed more unconventional techniques to catch the attention of the clients.〔 Small businesses cannot spend so much money in marketing campaigns. One of the reasons why they apply street marketing techniques is that, as stated by Jay Conrad Levinson, author of the book "Guerrilla marketing", street marketing and other guerrilla methods do not spend a big amount of money. Instead, they spend energy, imagination and time in creating new strategies to enter or to stay in a specific market.〔〔 Also, the majority of the companies have the major goal of generating profits. To reach that goal, they develop plans in which they take into account the marketing approach. Most of those plans are based on acknowledging different kinds of methods to persuade the customers. In addition, they focus on making sure that the brand stays in their minds. There are many strategies that most organizations put into action, even though some of them do not work on certain companies. Once the strategies have been chosen, the enterprises analyze the results and decide if the marketing plan is working.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Street marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.